Printing Industry
marks to represent the arts and crafts they made. These signatures and marks then became the trademarks of our days. The trademark system provides a protective guarantee for consumers when they purchase products or employ services. Consumers recognize trademarks as the mark of satisfactory quality and service.
The earliest trademark label in Chinese history was the “white rabbit” by the Liu family needle craft from Shangdong, China. Use of trademarks provides the differentiation of manufacturers, distributors, production methods, material sources, services and product warranties. A trademark holder has the sole practice right as well as the right to obtain profits by allowing others to use his or her trademark. In general, there are three main function for trademark labels:
1. Indicate the source or ownership.2. Guarantee of the quality or specification of products and services.
3. Advertisement.
The current global self-adhesive label stock developments focus on consumer goods such as food, beverage, medical, chemical, cosmetic, healthcare, electronics, and childcare industries. Due to their short consumption span and rapid developments, these industries’ demands for self-adhesive label have been growing rapidly as well. Through faster global fashion movements and information exchange through social media and messages, people have emphasized their focuses on healthcare and beauty, and further pushed the sales of consumer electronics, beverage, cosmetics, and healthcare related products; therefore, the requirements of related self-adhesive labels has grown along. Accordingly, these high quality products require higher quality of label as well. Symbio, Inc. has developed various high quality label materials as follow:
1. PET structure – matte silver and white surface finish
2. BOPP structure – ultra-transparent
3. PP & synthetic paper structure – matte and glossy white surface finish